With Twitter's zip code targeting and Facebook's new Local Ads, as well as Facebook's incredible Custom Audiences, it's never been easier for traditional businesses to use online channels to drive customers into brick-and-mortar stores.
What you can do:
An obvious one: align your online and offline marketing.
Reach people where it matters: create mobile versions of your home owner data Facebook ads and start using local awareness ads where available.
4. Diversifying social ad spending and the importance of shareability
Traditionally, social ad spending has been largely focused on Facebook and Twitter, but 2015 is the year when advertising on Instagram and Pinterest will become more widespread. Additionally, some major brands are investing money in platforms like Tumblr, and if these new channels prove profitable, we could be witnessing a significant shift in social advertising spending.
The internet and the real world
-
MasudIbne756
- Posts: 61
- Joined: Sat Dec 21, 2024 3:53 am