Creating unique content for each of your promotion channels can be time-consuming and expensive. Fortunately, it doesn't have to be. The key to success is thoughtful and proper recycling of the content you create. This is especially true for emailing and social media . How to do it? Here are 6 tips to help you dust off your Facebook posts and make them shine in your next email.
The popularity of your posts on social media can tell you a lot, including how your email subscribers will react to them. We can assume that emails are received by users who are very similar to those who are followers and fans on social media.
Recycle the most popular posts
If a post scored on Facebook, it will be similar in email. So look at the reports, select the top posts , think about what an email using them might look like, and make minor adjustments to the text if necessary. Voilà – an email japan email list destined for success can go out into the world.
Surveys and their results
Do you use the Facebook poll feature? Thanks to them, you can get the most useful information about your target group and work with them further. Don't keep the results to yourself. On the contrary, this is very interesting content that you can get your hands on relatively easily. Share it with your newsletter subscribers.
Use quotes and sayings from your followers
Did a "controversial" or otherwise interesting comment appear on your Facebook that sparked a big discussion ? Did you receive a private message that you think would be worth showing to the world (with the author's consent, of course)? Don't be afraid to mention such information in your email. Ideally with a short reflection, supporting information on the topic, and a link to relevant sources. However, be careful that the information is related to the subject of your business and therefore beneficial to your subscribers. Also avoid your own "controversies", which could rather discourage your current fans.
6 ways to use posts in emails
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