Make sure the intermediary is also handling the data appropriately

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According to GDPR, as a data collector, you are also responsible for how a potential processor handles this data . A mistake on their part automatically becomes your mistake. Therefore, choose carefully who you work with and who you allow to handle your customers' sensitive data.

Be personal and creative

Email marketing and GDPR don't have to be enemies, quite the opposite. Use the data you collect creatively, but thoughtfully. You can think about how to make individual GDPR communication elements more interesting and personal. Every contact with your customer is an opportunity to show that you care about them .
If the user doesn't respond to the first two emails, you can offer a discount in the third.
The customer still didn't make the purchase? Maybe it will work out another time

Even with precise automated emails, many customers don't return malaysia email list to their cart for various reasons. But thanks to your remarketing messages, they can remember you and shop with you next time.No one will complete the purchase process without a call-to-action button. Even though the button usually contains two or three words, make them important.


At the same time, don’t get too fancy here – if you want the button text to be a little less conventional, just choose one of the words listed (or their synonyms): buy / continue / return / finish.
Unify the visual
The visuals and design of an email should be engaging, but it should definitely not distract people from reading the text, and most importantly from what you need from it - from clicking the call-to-action button.

The visuals and design of a reminder email should be eye-catching.