The additional piece

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We'll set up a dashboard for you in Driftrock software, allowing you to quickly view key metrics and daily statistics for your advertising campaigns. events (highly recommended!), you'll need to add additional code to your website.

s of code below need to go in, after the </head> tag. To give you an example, below is the code for the purchase pixel event, which you can also find in the pixels page of your ad account:

Add this code to the checkout page, following the instructions below: you need to do is add Driftrock as a partner to your Facebook ad account and Facebook Page (i.e., the page we'll be business owner data advertising on). We'll first need to send you our business ID, and then you'll just need to visit the corresponding ad account and Facebook Page at the following URLs: CRM to their Facebook account. Instead of Spoke's team having to manually download CSV files and upload them to Facebook, their customer data was now synced with Facebook Custom Audiences in real time.

This meant Spoke could run Facebook ads for their email list. Even better, thanks to Driftrock Dynamic Audiences, they could ensure that no one who opened an email would see a Facebook ad, reducing wasted spend.

Results
An email was sent to 28,900 people, and 23.6% of subscribers opened it.