Get to know your email subscribers

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Email marketing is now part of the marketing mix of most marketers, and it's no wonder. It can deliver the highest return on investment, especially for smaller businesses, and is considered the second best tool for increasing brand awareness.

Most companies are aware of the benefits. Therefore, it probably comes as no surprise that subscribers' email inboxes are filled with dozens of guaranteed best offers and limited-time promotions every day. To make sure your email doesn't get lost in this avalanche, you'll need to come up with something better than just another universal promotion. But what if each subscriber listens to something different?

The key to success is personalization , i.e. sending emails that are tailored to the user . In order for such personalization to work properly, you need to know your subscribers as well as possible and send them exactly thailand email list what they want to read in a timely manner. It's good to know who they are, what they enjoy and are interested in, where they like to shop, where they go in their free time, when they open your emails most often, and which offers have had the greatest success with them.

1. Learn to read the analytics of your email marketing tool
If you've already sent an email, don't forget to check how it performed. You can learn a lot from the analytics that every quality emailing tool offers . See which email has the best open rate , when your subscribers open emails most often, or what links they click on. Data on the devices and email clients used is also interesting . For example, if you find out that most users open your emails on mobile, you can adapt their content specifically for viewing on mobile devices.

2. Support data collection with testing
The next point is closely related to the previous one. Testing is a relatively easy way to get the most important data about your emails and subscribers. A/B testing will help you find out which subjects work well or which CTA buttons your subscribers respond to better . Don’t stop testing after you get the first results, but keep testing. Everything changes over time – and your subscribers are no exception.