What products/services will you offer a discount on?

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Source: mailpoet.com. “Our clothes are as valuable today as they were yesterday and as they will be tomorrow.”
How to excite customers
Before you start preparing your Black Friday email marketing campaign, think carefully about your offer.

How big will the discount be?
Will you provide gifts or free shipping instead of a discount?
Will you provide them only on Black Friday, or also in the days before or after?
To avoid drowning in a sea of ​​competing offers, come up with great sales ideas that will entice customers. Here are a few.

Flash sales
Whether it’s an hour or a day, flash sales drive more transactions because they create a sense of urgency . By putting a time limit on your offer, you’re encouraging customers to act immediately. It’s a proven technique for increasing sales and conversions. Overall, they generate a 35% increase in transaction rates.

Reward for minimum spending
Encourage customers to spend a certain amount. Motivate them with brazil email list the promise of a gift. The advantage of this Black Friday strategy is that you can plan and forecast your revenue based on the minimum spend you expect from your customers.

Product packages
Bundle items that your customers typically buy together and offer them at a discount. Bundles are attractive for several reasons. They are a good alternative for you to increase seasonal sales, and they can be used as gifts for customers as Christmas approaches.


Source: socital.com
How to run an email campaign for Black Friday
Now that you have a great offer in mind, it's time to get started on preparing your campaign. To stand out from the crowd, focus on a few areas.

Right timing
Give your audience more opportunities to learn about your offer, but don't overwhelm them . Sending an email every day in the week leading up to Black Friday isn't a good idea. Start earlier and space out your emails. But don't start too early, as this will cause customers to delay their purchases unnecessarily.