Average values ​​of the most important metrics for 2022

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What percentage of subscribers who received your email clicked through ? Average values ​​are around 6% (source: influencermarketinghub ).

If your CTR is much lower, we recommend improving personalization and segmentation .

Click-to-open rate
The click-through rate after opening an email is logically higher, at an average of 12% (source: influencermarketinghub ).

Didn't even reach 10% last year? Try to reduce your urgency a little this year . Or get inspired by how to make quality copies .

Unsubscribe rate
The unsubscribe rate should not exceed 0.13%, otherwise it's time to completely rethink your email concept . The article How to Create a Workable Email Marketing Strategy can help you .

Influencer Marketing Hub sees them this way:

Metrics 2022
However, do not take this as a dogma. The data from the statistics on iran email list which IMH is based may vary. Metrics are influenced by various factors and also depend on the point of view. We have covered this topic in detail in the article Big statistics of average values ​​of the most important metrics in emailing , and if you also want to delve deeper into the world of email parameters , be sure to read it.

Where to go in the new year
Set goals that are as specific as possible. Increasing your open rate is a nice goal, but it’s too vague. Determine exactly what percentage you want your open rate to rise to. Goals could also look like this:

Reconnect with four inactive clients.
Reduce the unsubscribe rate to 0.1%.
Generate sales of XY CZK per month from email recipients.
Once you have a general direction, it will be easier to take individual steps . We have listed some recommendations in the previous part of the article, now we will look at other options.