emoticons are rather inappropriate in emails

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suchona.kani.z
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Joined: Sat Dec 21, 2024 5:42 am

emoticons are rather inappropriate in emails

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Learn how to write effective articles and sales copy .
Is this for you?
To dig deeper and see if this method is right for your email marketing, focus on its main aspect: the target audience . The success (or failure) of emoticons will depend on it. Examine your subscribers from several perspectives.


An Inc.com survey found that 68% of millennials are comfortable expressing emotions using images such as emojis, GIFs, and stickers, compared to only 37% of respondents over the age of 65.

In B2B, after all, this is professional communication. Research on email faux pas shows that only 30% of respondents consider them unacceptable, but it is better to save them for really close business contacts.

Lead scoring
The laughing smiley and its “comrades” create a sense of familiarity, which may not sit well with customers with low lead scores . On the contrary, they can undermine the perception of your professionalism.

As we always advise: test, test, test . Pay attention to what works denmark email list and what doesn't for your subscribers. And you can also look at various surveys of email perception, such as ours .

How do customers perceive email marketing? Read the questions and answers supported by clear graphs. Download our survey results for free.

Download survey
What emoticons to use
If you've decided to give it a try, think about the meaning of the smileys and their frequency.

Be original
According to Phrasee, the most commonly used icons in English subject lines are:

Emoticons in emails
When looking into Czech email inboxes, you will mainly find (in various colors and designs)

It's clear that a heart won't attract attention anymore, but will rather annoy your subscribers. So your chance is to use one of the less popular emoticons.

Ideally, you would find an emoji that perfectly represents your brand . Here, you can make an exception and add the character to every NL (or other email) as part of your image. If you have an idea for your own emoji , you can have it “made” for you .
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