Change your target, not your bow

[Jahangir655]

What do you expect from your brand video? More sales? More traffic? More subscribers? You can tailor your video to different goals, but be careful not to expect the impossible.

Despite the remarkable success of Dollar Shave Club , most videos won't double your sales overnight. Generally, online video marketing is more about branding than direct profits, so your goals should center more around community building. First, you need to get your name out there and develop a loyal following, and then your subscribers will decide for themselves whether or not they want to pay for your services.

Sometimes what seems like a failure is actually a success, depending on the KPIs you use. Your monthly profits are tangible and easily measurable milestones, but how people feel about your brand isn't. Look more at things like comments, repeat views, shares, and other more interactive metrics. For that, you need to learn more about video analytics .

Online videos aren't about selling to your audience; they're about engaging bc data america with them. They're especially effective at building better, more personal relationships with your customers. Shopify's Mobilizing Entrepreneurship doesn't promote specific products on its site, but inspires entrepreneurs on an emotional level, leading to stronger long-term patronage rather than just a few extra dollars today.

That said, there are still some technical aspects you can tweak to optimize your success. The timing of your videos can affect their performance, but since every marketing group has different tastes, you'll have to experiment a little to find the best times for your audience.

At 99designs, we've learned this through trial and error. Last year, we published a 2018 Design Trends video in early February, which had decent success with 16,000 views. But for our 2019 Design Trends video , we learned our lesson and published our video a few months earlier, in December. This change in timing allowed us to beat our competitors (with the help of a coordinated social campaign), and the video performed 1,000% better with 212,000 views in just three months.