While brand tracking market research can provide valuable insights into consumer behavior and preferences, there are also several challenges and limitations to be aware of. These include:
The cost of brand tracking market research can be high, and this can present a challenge to small businesses that might not have the budgetary resources to carry out research consistently.
and apathy towards phone number list questions that are too frequent or monotonous, resulting in a decline in response rates and the accuracy of data.
Respondents may not be able to offer precise or truthful answers when asked sensitive or retrospective questions, resulting in an unbalanced or incomplete set of data.
Typically, during branding monitoring research, there is an emphasis on some vital branding measurements that could miss out on other factors responsible for shaping customer actions or choices.
Rapid changes in both consumer preferences and market conditions make it challenging to conduct effective market research and to stay relevant in the market, companies must continuously update their research methodologies as well as data collection techniques.