Mobile apps are gaining ground in Spain : the number of active app users has now reached 22 million, and four million apps are downloaded every day . The average user profile is a man between 25 and 44 years old, who primarily discovers new apps from Thursday to Sunday (and between 7:00 and 9:00 p.m.). This data is from the " Apps in Spain Report ," published in September buy bulk sms service 2013 by The App Store. Google Play is the leading platform in terms of downloads, with 87 million , followed by the Apple Store, with 24 million.
Now, how do Spaniards discover the apps they install? 63%, through searches in the app store itself , according to The App Date . Positioning within the app store results and the visibility achieved during the search process therefore becomes vital for a mobile application, even more so considering that there is a high percentage of apps that are never discovered or downloaded even once (specifically, for example, in August 2012 the Apple Store registered more than 400,000 "zombie" apps , which had never been installed).
This is where the importance of App Store Optimization (ASO) comes in , the process of improving the visibility of a mobile app in the app store , with the aim of improving its ranking in search results… and downloads.
App Store Optimization (ASO) in 6 steps
Here are 6 tips to optimize the positioning of a mobile application
1. App title: This is one of the most valuable pieces of information in search results, both in the Apple Store and Google Play. It should include the keyword(s) you want to rank for.
2. Description: This is especially important on Google Play, but not so much on the Apple Store. Again, you need to focus on keywords carefully (without spamming).
3. Keywords: This field doesn't exist on Google Play... but it does on the Apple Store. It can contain up to 100 characters, which should be used depending on the search volume for each keyword and its relevance.
4. App icon: The more attractive it is to the user, the better. Design is key.