Artificial Intelligence in Marketing

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Blue background inscription artificial intelligence in facebook database marketing

In recent years, artificial intelligence (AI) has become a key technology that is transforming many sectors of the economy. Marketing is one of the areas that are increasingly boldly using the potential of AI. What specific benefits does implementing AI in marketing strategy bring?

Process automation: Artificial intelligence enables automation of many marketing tasks. This enables segmenting customers, analyzing data, and predicting future audience behavior. This allows marketers to focus on aspects of their work that require more creativity.