Once you see a trend, figure out a way to make it your own. Your videos are more likely to get liked if they have an original angle. If your content makes people laugh or is relatable, you’re more likely to grow.
3. Create engaging and original content
It is important to create content that your target audience finds interesting. And sometimes that can certainly be done with a wink. TikTok takes the popularity of your video into account. If you spend a lot of time on the app, you will automatically find out what the trends are. Then you can think about how you can use those trends for yourself or for your own brand/organization. The more original you are, the greater the chance that your content will be appreciated.
A number of practical tips in a row:
Create vertical videos
Keep it concise (the viewer should be hooked within the first few seconds; a strong beginning will keep your viewers watching)
Be authentic and make your content personal (for example by using personal situations or behind the scenes)
Think about what will make your content engaging
Describe your video: do this in the video itself with the text function and/or in the description below
For companies, it’s also okay to deviate a little from the brand at first. On TikTok, authenticity comes before aesthetics. It’s actually good to try something new. Stay personal and make sure you keep experimenting so you know what works and what doesn’t.
4. Use relevant and trending hashtags
Just like on other social channels, it is important to use (relevant) hashtags with your videos. Hashtags may be even more important on TikTok, as it can influence the algorithm and thus get you more attention for your content. Using the right hashtags on TikTok is crucial and can make the difference between 100 and 10,000 views.
What kind of hashtags should you think of? Most people tend to use #fyp or #foryoupage under every video . Previously (and still) these hashtags were used to (hopefully) be seen earlier on the For You Page, but they have become far too general and too often used. So use specific and relevant hashtags that really say something about your content.
The use of hashtags on TikTok.
When you type in a hashtag, you will see many other suggestions with how often that hashtag has been used. Has a hashtag been used 80 million times? Don't do it, your video will disappear like a needle in a haystack. Has a hashtag only been used 3 times? Then it is probably too niche. Try to find a middle ground or look at other users - who make the same kind of videos as you - which hashtags they use. Play around with it, experiment and find out what works best for you.
5. Analyze your content with TikTok Pro
It is not only interesting for companies to dive into the statistics, but also for yourself. With TikTok Pro you get a lot of information about your followers and content. You can see where your followers come from, when they are most active and how long they watch your video. You can then respond to that. And the best part is: it is completely free !
TikTok for Business
TikTok is not (yet) necessarily suitable for conversion, but it does offer good opportunities to connect with new audiences. The app prioritizes entertainment and authenticity over commerce. Brand awareness and engagement should be at the forefront of your strategy.
It is especially important that your content appeals to your target group and that you 'grab attention' in this way.
Advertising
At the moment you will see a few advertisements passing by now and then, because advertising industry email list on the app has recently become possible. There are five advertising options . I will not go into this in detail, but in this article you can read what these options mean exactly and here you can read what it costs to advertise.
Advertising on TikTok is interesting if your target group is present there or if you want to appeal to new target groups (for example, you can already 'warm up' the younger generation for your company or brand). You can convert users into ambassadors.
As I mentioned before: TikTok determines the feed based on viewing preferences and habits. This allows you to achieve even more visibility with relevant content. TikTok is also working
Virtual coins
It is also possible to go live on TikTok. This is possible if you have 1,000 or more followers. Suppose you go live, then viewers can give you a so-called tip by means of ' virtual coins '. 100 virtual coins are equal to 1 dollar and can be converted into real dollars. In return, the creators of a video give a shoutout to the fans who donate or answer their questions. If you choose to go live, think in advance about what you want to achieve with it and how you want to approach the livestream.