The first sentence is the most important. After this, the reader makes a choice: keep reading or not? So grab attention and tell them what it's about right away. You don't want people to search. Are you organizing a contest? Don't be afraid to shout this in capital letters.
But above all, think about why your followers follow you. Are they following you because they are interested in your life? Then start with the most important update in your life and then make them curious about the backstory, like nikkietutorials does below.
3. How does my caption engage with my followers?
To create engagement with your followers, you want them to spend a long time on your posts. You want them to leave comments, like, share or even save your post.
How do you do that? Talk to your followers. For example, end your caption with a question. Ask them for their unvarnished opinion or let them tag their friends: ''Tag someone who really needs to see this''. Adding a call to action every now and then is a must. That way you keep your followers active.
Gall and Gall post Insta
In addition, a call to action can lead to extra conversion. Are you telling them about a certain product or an article on your website in your caption? Then send them to the link in your bio to view it.
Tip: use a collective link in your bio (one landing page) where you can send your followers to a different page for each separate post. There are also websites that offer this, such as Linktree. But do your research first, because these websites get all of your visitors for free. Blogger Sabine Boogaard explains this well in her article .
Below you can see how vtwonen refers to the link in bio.
4. Should I use hashtags, and which ones?
Using hashtags is always a good idea. This is one of the few ways to reach people who do not follow you. This is done via the Explore page. Make sure that the hashtags are relevant to your message. Do not go for the standard hashtags such as #followforfollow or #love. These do not provide loyal followers and likes and you will be taken less seriously.
Think about what suits your target group and also look at the competition. For example, do you have a food page? Then hashtags like #cooking, #baking, #recipe or #''name of the dish'' always work well. And finally, keep them short. No one is looking for long hashtags. And no one is looking for complicated hashtags, so keep it simple.
You can also create a hashtag yourself and make it available to your customers. Make it clear that your customers can use this hashtag if your product is visible in the message.
Not only is this great advertising for your brand, but you can also place this content on your own page. User generated content is still a big trend. Below you can see how '#girlsgoneloavies'' is used.
https://www.instagram.com/p/CILV-4gDfF4/
Save your used Instagram captions somewhere. This makes it easier to keep your own writing style, and you can always reuse small pieces of text. This also applies to hashtags. You can place a number of hashtags that fit your brand under all your posts. This ensures recognizability.
Develop your own 'vocabulary' for your captions. For example, pick a few words that you often use or use a certain tone of voice. You can also do this with emojis. Below is an example of consistent use of emojis, with an enthusiastic vocabulary that persuades you to buy. The hashtags are also appropriate for the message.
A clear brand voice brings many advantages. If someone immediately links your caption to your brand, you' buy phone number list ve got it right. This means that he is consciously or unconsciously connected to your brand. Above all, make sure that you remain human. Write with feeling and passion. The reader always appreciates this.
6. How do I get rid of my writer's block?
Take your time. Don’t force yourself to write a good Instagram caption in half an hour because the post has to go online. Start early, and if necessary use an Instagram planner like Later. Or make your own schedule with Excel or Google Drive (a free option). Give yourself time to get inspired for a good caption and only schedule the post once you are satisfied.
What also works well is putting yourself in the reader's shoes. What does the reader get out of your message? What is the added value? Ask yourself these questions when you are writing. In addition, storytelling is always a hit. This makes your story digestible, interesting and it evokes emotions. This makes people remember it more easily. Everyone loves it. You can make a sales pitch light with this. And you can make an inspiring text even more fun with this. The NS gives this photo below a story. You feel something with it which makes you appreciate the post more.