Historical examples such as the rise of Amazon over traditional booksellers or the rapid

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Zalando in the shoe and fashion sectors show the enormous impact that innovative business models and strategies can have in this environment.

These success stories are often characterized by innovative differentiation, efficient logistics and outstanding customer engagement.

However, competition in e-commerce not only means that companies have to be innovative and agile, but also that they have to remain vigilant.

The case of Nokia, once a giant in the mobile phone market that was left instagram database behind by the transition to smartphones and the success of Apple and Samsung, is a reminder of how quickly market conditions can change.

It is crucial to keep an eye on both current competitors and potential new market entrants.

Market analysis , continuous product improvements and the pursuit of operational excellence are just some of the key strategies that online retailers must pursue to survive in this dynamic environment.