Highlight your commitments

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Product interview scenario sent by Tranquille Émile
Product interview scenario sent by Tranquille Émile
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More than ever, consumers don't just buy products from you. They buy values, commitments, they support causes. Don't hesitate to thank your customer for the impact of their purchase in your online store, but also to remind them of the commitment they support through you.

I have two very good examples in mind. First, that of the espadrille manufacturer Payote. Indeed, when a customer orders a pair from the “recycled” range, an email is sent to them to explain the brand’s commitment to ocean decontamination and to inform them about the manufacturing process of these espadrilles through an infographic. The product is turkish phone numbers valued, the customer too, and a relationship of trust has been created between the two parties!

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The post-purchase scenario sent by Payote
The post-purchase scenario sent by Payote
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I also really like the post-purchase scenario of our client Natura Brasil, a Brazilian cosmetics brand that has very strong commitments to sustainable development. The brand thanks its buyers for helping to support its various fair trade and environmental preservation projects. It doesn't stop there, since it communicates in complete transparency every year on the actions carried out thanks to the contribution of its customers.