6. Explain what action you want your leads to take

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on’t have time to individually type out each email. In that case, you can simply program your email campaigns to autofill certain fields with personalized info, such as the prospect’s name.

5. Automate your campaigns
Building off the last point, you may have quite a large audience and not feel as though you have time to manually construct all your emails. In that case, the best thing to do is automate your campaigns.

When you automate your email campaigns, you basically create premade email templates that get automatically sent out at particular times or in response to a particular action. So, if you want to follow up with leads after one week, you can automate a particular email to go out to everyone one week after you give them a sales pitch.

There are a handful of tools out there that you can use for email automation. Some are built specifically for emails, but you can also find customer relationship management (CRM) software that contains email marketing automation features.

Another sales follow-up tip is to make it clear kuwait mobile number list pdf what action you want your prospects to take next. All bottom-of-funnel marketing should feature a call to action (CTA), and follow-up messaging is no different. Users can’t very well make a purchase if they don’t know that’s what you want them to do.

That doesn’t mean you should be pushy or aggressive about it. Even so, at least make it clear that you want your leads to buy your product or service. If you send out an email, it can be a good idea to include a CTA button with text like “Buy now” that users can click to go straight to the relevant page on your site.

7. Don’t push uninterested prospects
The last of our sales follow-up strategies is something we’ve already indicated—don’t be pushy. More specifically, don’t keep pushing follow-ups at prospects who are clearly uninterested. If you’ve sent six follow-ups and still haven’t heard back, it’s time to quit.

Furthermore, if a prospect directly contacts you to tell you that they’re no longer interested in your product or service, you should obviously leave them alone. Sending follow-ups past that point is spammy.

Nutshell can help you manage your email follow-up campaigns
Following up on a sales pitch can be a surprising amount of work, mainly because it takes time to craft and send out emails. But having the right tool to help you can make a huge difference, which is why you can benefit from using a CRM like Nutshell.