Learn how to use this tool to create eye-catching content and sell more without complications.
A phone with a play symbol representing Instagram reels
On this page
What are Instagram Reels?
Benefits of using Reels on Instagram
How to create Instagram Reels
6 types of Instagram Reels
Tips for creating your own Instagram Reels
The best time to post Instagram Reels
Use Reels to increase your reach on Instagram
Instagram Reels FAQ
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Launched in 2020 as Instagram’s answer to TikTok, Reels have quickly become one of the most popular content formats for users and brands alike. Today, 2.35 billion people watch Reels every month on Instagram , revolutionizing engagement and visibility on the platform.
This short video format, which allows for up to 90 seconds of content, has won over users thanks to the fact that Instagram's algorithm prioritizes Reels both in the feed and on the Explore page.
For businesses and influencers looking to expand their reach and connect with their audiences in a more dynamic way, mastering Reels is no longer an option, but a must.
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In this guide, we'll tell you why Instagram Reels are a canada whatsapp numbers worthwhile investment and how you can integrate them into your social media strategy to increase your Instagram following .
What are Instagram Reels?
Reels are an Instagram feature that lets you create and share short videos of up to 90 seconds. You can record them directly with the Instagram camera or upload videos you already have in your gallery to post on your account.
Like Instagram Stories, Reels are designed for sharing short, fun, original content with other users (of which there are now more than two billion on the platform). However, unlike Instagram Stories , Reels don’t disappear after 24 hours, meaning you can continue generating views and growing your business long after you post them.
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When you post a Reel, it appears on both your profile and the dedicated Reels tab. Users can discover your Reels from the Explore section or by tapping the Reels icon at the bottom of the screen. Additionally, as they browse the feed, videos automatically play one after the other, making the content flow seamlessly.
Reels come with a number of creative tools you can use to edit your videos: you can add text, stickers, augmented reality effects, or music – either your own audio or audio from Instagram. Plus, you can monetize your Reels by promoting products, collaborating with other content creators, or partnering with brands to create sponsored content.
Instagram Reels Size
Instagram Reels must be 1080 pixels wide and 1920 pixels tall, with an aspect ratio of 9:16. The dimensions are similar to a phone screen, as Instagram Reels are primarily viewed on mobile devices.
Your Instagram Reels can play for a maximum of 90 seconds, and captions are limited to 2,200 characters.
Benefits of using Reels on Instagram
Show your products
Increase organic reach
Build your brand
Instagram Reels are a powerful tool that you can incorporate into your marketing strategy on the platform. Here are some ways to use them:
Show your products
With Instagram Reels, you can create videos to show product demos, answer FAQs , offer tutorials, share behind-the-scenes content, or give tips on how to use your product. This type of content helps build trust in your business by being more transparent, and it can also encourage a sale. If you tag products in your Reel, viewers will have the option to purchase them directly from the video.
Increase organic reach
Similar to TikTok, Instagram Reels allows users to swipe through an endless series of videos. The platform shows your Reels to people whose browsing history and preferences match the type of content you create.
Instagram's Reels algorithm highlights new content, especially from people or businesses that users don't yet follow. This is a great opportunity for your videos to reach entirely new audiences.
Instagram's Explore page has a section dedicated exclusively to Reels. If your content is particularly relevant, engaging or viral, Instagram's algorithm can position it at the top of this section, allowing you to achieve massive reach. All of this new audience will arrive organically, without the need to invest in an expensive advertising campaign.