Beyond creating a prominent blue link, the right term influences the virality of the content, the engagement of the public and the acquisition of new followers. So it's time to better understand how to put into practice the use and search of the hashtag. Will you join me?
What is the hashtag and what is it for ?
The hashtag is represented by the symbol known as the pound bahrain email list 191152 contact leads sign or numeral "#". Its function is to tag content - that is, to separate the content generated on the web , mainly on social networks , into categories .
All hashtags accompany a term, a keyword responsible for creating a large cluster on the topic and a kind of link to that content. By clicking on a hashtag , you have access to all the other content that users have produced on the same topic, from images to conversations.
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To help you understand better, let's say you're participating in a digital marketing event and you want to post a photo on your social media. If you use a hashtag like #DigitalMarketing when posting it, users searching for content with that hashtag will find your photo. Simple, right?
For this reason, it is not recommended to use hashtags that are too specific , since it is more difficult for a set to exist.
The visibility of a hashtag depends on how many times the term is searched for by users. This means that the more the topic is searched for, the more viewed and popular the content will be. However, there are other factors that influence the ranking of a hashtag , such as the date of publication, the engagement of the post and the popularity of the profile or page that published it.
Generally speaking, hashtags follow the same principle as keywords : ideally they should have a lot of visibility but little competition. It's not good to create a tag that no one will search for, but at the same time it's also difficult to compete with the most popular ones.