Analyze your own tweets

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Opinion leaders
Every industry has opinion leaders and Twitter is a hotbed of them. Find out who they are and if you don't follow them, start doing so.

They are generally up to date on the topics you are interested in and often have interesting ideas on the subject.

Pay attention to what they are talking or writing about and see if you can generate original content on your site about it.

Once you have done this, you can send a tweet with your link to the chosen reference and ask their opinion on the matter.

Don't make the grave mistake of plagiarizing , directly or indirectly. Let the articles and opinions of these opinion leaders serve as a starting point, a driving force, a muse for your own creation.

The #Mozinar recording is up! Go relive all the fun – Local Search: From Fat to new zealand email Lean by @DanLeibson  –  https://t.co/jPpu56V4HD

— Moz (@Moz) December 3, 2013
As always, analytics is the route that circumnavigates, crosses and flies over any digital marketing strategy .

Check and interpret the information that your interaction on the social network gives you, see which tweets had the most movement and which of your own hashtags achieved relevance. Topsy is a good tool to carry out these queries.

From all this data you can extract interesting information regarding what topics you can develop in your Content Marketing strategy .

 

5. Write about your experience
This is important. As a digital marketing professional , and as a Community Manager, your experience in implementing strategies on Twitter is relevant and interesting.

Analyze all the actions you take and draw conclusions to write complete posts . These publications will allow you to become a reference and generate highly valuable discussion spaces.

Beyond established best practices, this field is constantly changing and all situations experienced in the trenches may be new and unique.

This Digital Summit 2012 conference covers topics related to creating and curing content for Twitter , how to schedule Tweets, and some other tools that can help you with your strategy:



Twitter has the particularity of being a social network closely associated with professionalism, the legitimization of sources, and the flow of updated and novel material.

This makes it an ideal channel for establishing a unique conversational typology, but one that requires more effort and depth of work.

The possibility of generating unique and personal content for it, as well as obtaining ideas and data of interest to develop them on a site, is a rich possibility that, well exploited, can offer unexpected joys for marketing companies or even in content marketing strategies for ecommerce .

What do you think about this? Do you have any experience generating this type of action on Twitter? I'm interested in your input, I look forward to your comments.