Effective targeting can be especially helpful for companies with a limited marketing budget.
Keyword Planner's targeting filters allow you to customize your ad placement based on your language or location.
This is very useful if, for example, your company has a physical lawyer database store and you want to reach more people searching for your location.
A keyword may have high search volume nationally or in a broad area. The target filter can help you determine if it's a popular and relevant term in your region.
These filters will also allow you to design your campaigns in different languages.
If you find that your business is popular with both English and Spanish speakers, the AdWords Keyword Tool helps you find the most relevant keywords in each language.
This way, you can create separate ad groups to reach both types of speakers.
Prepare for what your competitors are paying
The level of competition for keyword options can substantially increase your costs.
Depending on the number of people bidding on it, the competition level for a particular keyword is classified as low, medium, or high.