The selected platforms must be compatible with each other: there must be a connection between them that enables automation . For example, an analytics tool must be compatible with the CRM and, at the same time, with the Social Listening platform.
Innovation and Disruption
Staying ahead of the curve, not being afraid of change, doctor database and always being open to new ideas are key in this regard.
Often, the key lies in finding unconventional solutions to common problems; that's why disruption must be an ally in your business.
The Marketing Stack is full of innovative platforms—more than 7,000—that provide practical and efficient solutions. The important thing is to think outside the box and analyze how you can replace traditional and outdated methodologies with new technologies.
The essence of a disruptive company is that the big players in the market tend to dismiss it when it appears, because they don't understand that it's competing directly with them and introducing things that will change the way everyone works. (Jorge Ruiz Esparza)
A strategy is a carefully considered set of actions aimed at a specific goal. Therefore, the first thing you need to do is evaluate under what circumstances technological tools can be useful to strategically solve a problem.