A marketing strategy based on customer loyalty becomes sustainable. The goal should be to retain existing customers and not have to replace them every so often.
An Engagement Growth strategy helps make growth efforts more effective. When your audience feels connected to what you do and what you offer, investing in attracting new users becomes a much easier task.
An effective digital marketing strategy occurs when the needs of your users are bc data singapore taken into account.
In addition, the investment is less expensive, as it increases the possibility of the strategy reaching a satisfied audience and therefore increases the chance of success in optimizing metrics such as conversion rate or return on investment .
How is the Engagement Growth Rate Calculated?
If your goal is to identify the percentage of your audience that regularly engages with the content you offer, then you need to know how to calculate engagement growth rate.
Here's how to calculate it:
Engagement Growth on social media: Calculated based on followers and interactions (number of likes, comments, and shared posts) .
It is calculated as follows: Engagement Growth Rate = (Interactions/Followers) x 100
Engagement Growth in e-commerce: Calculated based on customer data based on the relationship over time.