On the one hand, a freelancer can only fill one role within the marketing team. However, they're a good option for building a long-term relationship if you only need to cover a specific aspect of the content strategy.
55% of companies have small or single-person marketing teams across their entire organization. (Content Marketing Institute)
On the other hand, an agency acts as an bc data europe intermediary: it hires freelancers and then connects them with clients who need content. When you need workers with diverse skills, choosing an agency is the best solution.
Count on specialized services. Digital marketing agencies not only bring together the various roles necessary for your campaigns, but also have the ability to develop a comprehensive and customized marketing strategy for each client. By hiring a marketing agency, you can ensure you have highly trained professionals in diverse areas such as inbound marketing , content marketing, SEO, and copywriting, among others.
Ensure scalable growth. Successful marketing strategies are achieved through research, data analysis, testing, and monitoring. Without the interpretation provided by digital agency experts, you run the risk of producing content that isn't aligned with your company's objectives.
Implement new technologies. There is an immense amount of tools and software that can automate and optimize, for example, content analysis and research processes. Digital marketing agency professionals are constantly learning and developing new technologies, which are often difficult to navigate for those without experience in the field.