Tracking customer purchase intent is very important for all marketing managers when making decisions, as well as for members of other company departments. The reason is simple: it helps to gain an idea of potential future demand for the products or services offered.
This makes it easier to determine the feasibility of investing in new bc data brazil developments, diversifying or expanding the production line, with the advantage that this does not represent high research costs for the company.
Another positive aspect of measuring purchase intent is that it serves as a guide in designing marketing strategies and defining other vital elements such as:
Price. It helps establish the right price in relation to the customer's perception.
The market. This helps you focus on a specific target based on price and product type. This allows you to determine the best place to market your product and through which distribution channels.
Promotion. It acts as a guide to determine the most appropriate advertising strategy for the product, the target segment, and the channels to be used.
According to Cramer-Flood (2020) , e-commerce sales growth worldwide was 16.5% in 2020 and, in the case of Latin America, 19.4%.