Learn some examples of pricing strategies you can apply to your company, depending on your product or service category, the pricing objectives you want to achieve, and your available resources. To clarify your situation, consider these four examples:
An example of dynamic pricing strategies: Airlines like J bc data america et Smart are a great example of this strategy, as their prices vary depending on various conditions, such as the time of year, the weather, the destination, the number of items you carry on board, and even the day of the week.
It also matters whether there's an important event coming up or happening, or how far in advance you make your flight purchase or reservation. This strategy is suitable for certain companies, as it requires a certain level of user acceptance for them to decide to purchase, even if the prices aren't fixed.
This pricing strategy pursues several objectives, such as: profit margins, high quality, restricting demand so as not to exceed production, which would further raise the price, according to the law of supply and demand, giving the company flexibility, and also allowing the price to be lowered if the product does not sell.
Example of penetration pricing strategy: Subscription platforms like HBO Max, Disney Plus, or Netflix are great examples of this type of strategy. Initially, when they're not yet well-known and their users can't afford to pay for their services, they try to enter the market by setting low prices.