Responsible for managing and developing your brand's or company's online community, this person acts as the voice of the consumer. In other words, they maintain active contact on a daily basis.
Its main tasks include:
Moderation of messages and audience comments bc data hong kong on social media.
Content scheduling .
Publication of the pieces on their respective days and times.
Generation of reports, if requested by the company.
For these reasons, you should be fully familiar with the company's content strategy and style guide.
Additionally, you should maintain constant, active listening on both the company's and competitors' social media to stay up-to-date on current issues within your department.
Strategy coordinator or social media manager
Finally, every content marketing team should have a strategy coordinator, better known by its English equivalent: social media manager.
This person will coordinate all actions to ensure that the work of each team member progresses smoothly. They will also define the content to be implemented during the year and what it will cover.
As part of his role, he constantly analyzes the strategy to propose new digital actions or reorient them if necessary. This role ensures the strategy's continuity and success.