Say for example that your

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By building the buyer persona, iis possible to define whatype of information we need from the contacfor them to be qualified as a lead or mql. For example: if you are in the bb (business to business) universe, knowing the size of your contact's company allows you to identify whether this is a good business? And its location? For us, whadifferentiates a lead from an mql is thathe mql seeks ourock on its own, seeking help and actively requesting a conversation with our consultants, while the lead has noyetaken this step.

In other words, an mql is more prepared for purchase, however, this does spain whatsapp data nomean thaa lead is noalso a business opportunity. Speak to a consultanwhaabouother contacts? Much of our contacbase does nomeeour lead or mql criteria and is therefore noconsidered a business opportunity for rock — athis time.

However, this does nomean thawe delete these contacts. They continue to be attracted through free contenand newsletters. This is very important, as one of the main objectives of contenmarketing is to educate the market. One day, who knows, one of these contacts could become a potential customer. Tips for generating leads withouspending a dollar on adsnow thayou know how we classify business opportunities in our database, I will show you the strategies we use to attracand converthese people and I will give you tips thamay also be applicable to your digital marketing strategy.