Sensory experiences also say a lot about how people relate to a brand. Think about the smell of coffee at a coffee shop, the taste of fries or the sound of a soda can being opened – that’s where audio branding comes in .
Audio branding is a resource used by many companies because it stimulates sensations and feelings that create a type of bond between the listener and the brand.
Audio branding is that feeling you get when you hear the opening theme of your favorite TV show. When you look up to find who opened the can in the room you're in. When you hum that jingle that's stuck in your head.
It’s a familiar, comfortable, lively, warm, and almost nostalgic feeling – and one that can do wonders for your sales. After all, this is the kind of feeling your business should strive to inspire in its target audience.
How can you achieve this? Read on and find out how to have your jamaica mobile database own audio branding.
Fine-tuning your brand identity: defining audio branding
While audio branding is still a largely underrated aspect of creating a business identity, it is more common and effective than many digital marketers realize.
In fact, audio branding exists in the melodies that play when people set up their Mac or Windows computer. It’s the unique notes they hear when they start playing their favorite TV shows or tune into a familiar podcast. Any sound that a company can use to prompt action or create emotional resonance is an example of audio branding.
For most companies, their most recognizable asset is their logo. However, visual identity can only take you so far. And it is still subject to layout updates, which aim to modernize and bring other values attributed to the brand.
Sound is different: it permeates our lives, whether we like it or not. It offers a way to reach our customers, even when they’re not paying attention or making purchasing decisions. Quite the opposite: a brand’s audio branding is often embedded in their daily routine, gradually building a sense of affinity.
Don't you think so? Then think back: how many times have you heard the sound that Windows makes when it shuts down or when it gives its famous "blue screen.