LinkedIn Ads focuses on B2B businesses, offering an extremely qualified audience.
When it comes to social media advertising , Facebook and Instagram are almost always the unanimous choice. However, for some segments, LinkedIn Ads can be much more advantageous, both in terms of a more qualified audience and in terms of results.
To give you an idea, LinkedIn has over 46 million active Brazilian users. There, you can find professionals from a wide range of positions, hierarchical levels and segments. In other words, if you need to speak to decision-makers in a particular industry, these people will probably be on LinkedIn.
Want to learn more about how to advertise and generate sales or leads with LinkedIn Ads? Then keep reading!
How LinkedIn Ads Works
If you've ever advertised on Facebook , you'll know that LinkedIn's platform is quite similar. However, LinkedIn's biggest differentiator is its targeting .
On LinkedIn Ads, you can target your campaigns based on professional data, including the company the person works for, job title, industry, education, and level of professional experience.
The network also offers demographic targeting options , such as age and location, as well as interests. Just like Facebook, you can also retarget visitors to your website.
LinkedIn Ads ad formats
Sponsored Content
If we compare, this is the LinkedIn Ads argentina email list format equivalent to a Facebook boosted post . It can be a video, single image or carousel, which will appear in the middle of the user's feed . Always with the “sponsored” identification, of course.
With Sponsored Content, advertisers can pay per click (CPC) or per thousand impressions (CPM) . Choosing the best option will depend on the objective of your campaign.
Ultimately, this format can be used to capture leads , do branding or generate conversions.
Sponsored InMail
Have you ever received a private message on LinkedIn saying it was sponsored? Well, that's Sponsored InMail.
With this format, you only pay when the message is viewed . It can be used to promote events, offer exclusive content or generate leads. After all, it is possible to include buttons with CTAs in InMails.
Text Ad
This LinkedIn Ads format, as the name suggests, is for text-only ads. They appear in the right column of the social network, always with a title, brief description and a thumbnail image.
As the format is more objective, it is usually ideal for generating traffic.
Dynamic Ads
Finally, dynamic ads allow for personalization , but on a large scale. In other words, the person being targeted will receive the ad with their photo and profile information.
This ad format can be used for branding, traffic, conversion, among others. They also appear in the right column of LinkedIn. It also has 4 sub-formats: to capture new followers, to offer downloadable materials, to generate traffic and to advertise job openings.