Your company's marketing team's premise is to create opportunities to approach leads, the baits that take contacts through the purchasing journey until they are ready to be worked on by the sales team towards conversion.
This means they are often responsible for finding and developing top-of-the-funnel deals.
Your company can amplify this by encouraging a vision of business hunting : a hunt for possible market gaps that generate business opportunities.
To do this, you need to have a modern, digital marketing team that will monitor changes within a market – the kind that trigger mergers and acquisitions, changes in your competitors and changes in suppliers/customer base.
These professionals will scour the internet for opportunities for high chile mobile database social proximity – such as good relationships with the customer base that your team can start prospecting right away.
3) Creation of pieces to support the sales team
Marketing and sales departments can work together to develop a series of sales pieces that help nurture leads throughout their journey.
This may include:
Slideshares on LinkedIn;
Materials that can be shared through communication apps – such as Messenger or WhatsApp;
Participation in events;
Newsletters and rich materials.
It is important to have this vision about the most accessible formats within the communication channels between companies and consumers – and a modern and digital marketing team is fundamental in this process.
The main goal here is to empower the sales professional with a variety of different assets that help deliver value and win customers.
4) Digital content collection:
Having a modern, digital marketing team means having professionals who are constantly up to date with the main innovations and trends in the sector.
This means that your company needs to create a flow of information, publishing recent research, articles from recognized industry portals, articles related to the economic sector, among others.
Furthermore, it is also important to count a series of assets organized by:
Buyer personas ;
Buyer's journey stage;
Asset type.
This allows sales professionals to find the right resources to share with leads – topics related to the conversations they are having with customers, new trends, ideas and best practices.