How to Align Your B2B Email Automation with Sales and Marketing

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A guest blog by Anna Crowe (Leadfeeder Content Strategist)
The search for alignment between sales and marketing teams in the B2B sector is not new.

Ask salespeople why they can't meet their quotas and they'll tell you that the volume and quality of leads produced by marketing are insufficient.

Ask the marketing department the same question and they'll likely give you a different picture: one of a lack of follow-through and finesse on the part of salespeople to close the deal.

This is not to say that both groups are senegal cell phone number list not willing to do some soul searching and acknowledge their mistakes.

But there's no denying that the tensions between these teams put members at odds as they work toward similar goals.

With the average B2B sales cycle lasting four to seven months , nurturing customer relationships while staying top of mind is crucial. And it’s not impossible.

In fact, you probably already have the ingredients you need to acquire customers through your content marketing and email marketing strategies.

Now, you need to automate tactics and work together as one team .

Let’s take a look at how to align B2B email automation with sales and marketing.