Copywriting is the secret to the success of any sale. After all, it is what will activate the right triggers for your audience and make people follow the sales funnel until they convert.
On a Landing Page, Copy is even more important. Remember that a Landing Page should always have a specific objective . Therefore, it is the Copy that will make people complete the desired action.
See below the steps to create a Landing Page Copy that will bring you excellent results!
Step 1: Talk to your persona
The first step is to create a copy that speaks directly to your Landing Page’s persona . And yes, this persona may be slightly different from your business’s persona.
Keep in mind the problems and desires of the people argentina email address you want to communicate with and develop the text in a way that you can “touch the wound”, while demonstrating that you have the solution they are looking for.
Step 2: Use triggers to your advantage
Good copywriting always involves the appropriate use of mental triggers. However, it is not enough to simply “throw” triggers into the text; they need to appear at the right time to be convincing.
The tip here is not to overdo it. Since landing pages usually have short texts, focus on 2 or 3 triggers that are relevant to your personas.
Typically, the scarcity trigger is one of the most interesting to use.
Step 3: Storytelling is your ally
Good landing page copy also uses storytelling to boost conversions.
Make sure the story you tell is true and, most importantly, relevant to your audience. Using transformation stories is often a powerful way to capture interest and drive desire for your product.
Step 4: Focus on the pain that will be solved
This is the most important question you need to answer when creating landing page copy: what pain point are you going to solve?
All text, information, images and page layout should be connected to this pain and its solution. It is essential that you reinforce and make it very clear how it will be solved.
Step 5: Don't forget the CTA
All the tips above will help you attract attention and create a connection with your personas. From there, they will understand how your product can transform their lives.
Now it’s time to get people to take action. That’s why your landing page should have a single, clear and objective CTA.
Eliminate distractions by inserting more than one CTA or creating a menu for the person to navigate your website. Focus only on the conversion action. Create a CTA that is easy to understand and that clearly conveys what will happen after the click, such as “download the ebook here” or “secure your spot on the course”.
In addition to the Copy, CTA buttons should be prominent on the page so that they can be easily found.