When designing your next PPC campaign

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Depending on your product or service, you should be able to quickly recognize what users are really looking for.

Are they looking for reviews? Create easy-to-read tables that compare product features, prices, and ratings.

Are they looking for what the product looks like? netherlands phone number data Create a video they can watch on their mobile device that shows the product in action.

“In short: Don’t just focus on keywords related to the last stage of the buying process. Start thinking about the micro-moments your customers might be looking for information about your product before making a purchase decision, and create quality content for each of them.”

Speed ​​up your site to the max
Mobile users want answers to their questions instantly. No one wants to wait a few seconds for a website to load on their mobile device. Google found that 53% of users will immediately abandon a page if it takes more than three seconds to load. If your site is too slow and users leave before you can reach them, you’re not only wasting money on PPC clicks , you’re also losing potential customers. What’s more, 85% of visitors say that slow loading times are a reason for dissatisfaction with a website.

If your visitors are not happy with your site, Google will not be happy either. Nowadays, loading speed is a significant SEO factor that affects your website's ranking in search results.