In an RLSA campaign, you will still target customers using keywords.

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We recommend using keywords from your main search campaigns that have a high click-through rate and a low conversion rate . Why? That’s because you’ve already done a good job of attracting people to your relevant and engaging ads (high click-through rate), but they’re not yet fully convinced about your product or service (low conversion rate). So you should try to convince them using the same or similar keywords.

When building these keywords, it’s also smart to malta phone number data look at the search terms that the keywords are triggering. For example, if your main keyword is “Adidas sneakers,” but you also see a lot of search terms for “Adidas running sneakers” or “Adidas style sneakers,” you can add those to your list. You can also refine your targeting by removing keywords that are triggering irrelevant search terms. For example, search terms that are intended to help you learn more. These words usually start with the words “how,” “what,” or “where.”

2. Edit your ad
Present your audience with a unique ad that is different from what users have seen originally.

Highlight your unique business proposition, specify the benefits and features of your product, and tell users why they should consider your offer again. You can also offer them a discount that will help your ad stand out in the SERP (search engine results page).

However, be aware of the audience you are trying to reach. What will appeal to them more? Everyone loves discounts, but remember that you are offering quality products and not a “lager” sale.