What does BLS 2.0 measure?

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Running BLS costs advertisers nothing extra, but a minimum spend is suggested for successful detection of brand awareness increases.

► The minimum serves as a basis for how much awareness detection typically costs. The number of questions and geographic targeting of the ad will affect the suggested minimum.

How does BLS 2.0 differ from the original version 1.0?

How does BLS 2.0 differ from the original version 1.0?
The new Brand Lift Study 2.0 brings with it some luxembourg phone number data very useful features and improvements that were not available in the original BLS 1.0 version and that allow advertisers to gain additional valuable information. Which features of BLS 2.0 are not available in the original BLS?

Creating BLS directly in the Google Ads interface
With the old version of BLS, Google had to create the study for you. With BLS 2.0, it's very easy to set up if you have active videos .

There are a total of 5 questions available in the survey , but unless you have a high enough budget, you won’t be able to select all of them. The only next step is to add your campaigns to BLS. While this feature may not seem like a huge improvement over the original BLS, the flexibility to add new or paused campaigns is one of the most useful benefits compared to the old setup.

With BLS 2.0, you can also easily pause campaigns, duplicate campaigns, set search boosts, and then launch new campaigns. The flexibility this feature offers allows you to retain responses already collected from previous surveys.