Campaigns to increase engagement and interaction

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One of the most important things in online marketing is establishing a relationship between the customer and the merchant . In such campaigns, it is important to choose the right KPIs to measure user interaction and engagement. However, this is a fairly broad term, so you should focus on the following interactions. They are:

• Social media engagement and participation
• Website interactions
• Non-revenue conversions

Engagement and involvement on social networks
Regardless of where you run your marketing kenya phone number data campaigns, social media is where a lot of your brand interaction happens – so it’s crucial to measure that interaction. Tracking the number of social shares, comments, likes, and mentions of your brand or product will give you a better idea of ​​how people on social media are responding to your brand.

Social media engagement

Interaction with websites
The goal of most marketing campaigns is to drive people to your website . PPC ads, social media ads, SEO, SEM, and other marketing activities are all designed to get people to your website. So it makes sense to track what your website visitors do once they get there.
There are a number of other metrics you can use to measure website traffic, but be sure to track the following:

• Time spent on page
• Bounce rate
• Number of website pages visited
• Repeat visits

Conversions without revenue
Engagement marketing campaigns shouldn't be judged by conversions. After all, they're designed to deepen the relationship between a marketer and their customers, not to sell something to the customer at any cost. That's why you can measure non-revenue conversions for this type of campaign , which can be
almost anything you create a goal for in Google Analytics.