Queries with a rating lower than 10 are better to avoid

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As they will not bring any results. Who is Apple PC for? First of all, you need to remember that using the Apple Search Ads channel is quite expensive, but it gives excellent results. If you plan to promote in the US or Western Europe, then this platform is definitely for you, since that is where the most people use Apple technology. Also, remember: you pay not for the user installing the app, but for the transition.

Accordingly, if you do not provide a high conversion, the panama cell phone number list price per installation will constantly rise, as a result the amount may be unrealistic, which will only help you drain the budget faster. To achieve efficiency, you need to constantly work on optimizing the app page and select the most relevant keys to ensure maximum conversion. Of course, it is possible to set a limit on the cost of installation, but you need to understand that the network has smart algorithms and uses an auction model, and due to low conversions, your ads will be shown less and less often.

Let's sum it up Apple Search Ads is undoubtedly a great tool, but you shouldn't use it alone. You shouldn't bypass text and graphic ASO, and also try yourself on other advertising platforms when experimenting with advertising. An Internet advertising network (AN) is an intermediary company that connects advertisers and owners of web resources that sell advertising space . The main task of such networks is to collect advertising offers and match them with advertisers' demand. Owners of news and trade sites, creators of blogs and applications have special advertising spaces that advertisers can buy to promote their products, brands, services, etc. RS are fully responsible for purchasing advertising space and distributing it to advertisers using an auction in targeted advertising .