Ad has very poor or very low interaction

[rUparaHmaN012]

Facebook strives to make its users' experience engaging and fun. In the case of advertising campaigns, this means that ads with little or no interaction are not shown as often as those with a lot of positive interaction.

All ad creatives are judged on three factors:
Quality Score: A rating that tells you how your audience perceives your ad. Quality is measured by feedback on your ads and the user experience after clicking. Your ad is compared to ads competing for iran phone number data the same audience.
Engagement Rate Rating: A rating of the expected engagement rate of your ad. Engagement includes all clicks, likes, comments, and shares. Your ad is ranked against ads competing for the same audience.
Conversion Rate Score: An estimate of your ad's expected conversion rate. Your ad is ranked against ads that have the same optimization goal and are competing for the same audience.
What to do if you have poor or very low interaction
The first (and easiest) thing you can do in such a case is to create a new ad and hope that it is better received by the user.

Interaction

Your bid or budget parameters are too restrictive
At the heart of PPC advertising on Facebook is an algorithm that determines who sees your ads and who doesn't. Even within your target audience, your ad may not be shown to everyone, as Facebook shows it to those it thinks are most likely to complete the goal you're optimizing for, whether it's a landing page view, form submission, online purchase, or other interaction.

This algorithm uses machine learning and artificial intelligence principles to learn from previous results , both positive and negative. However, if your budget is too limited or your targeting criteria are too strict, the AI ​​may not have enough input data to function properly.