Think about how your price extension will appear

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It is important to note that if you add a large number of items, they will not all be displayed at once , as they simply will not fit. Especially on mobile phones, more than three items are usually not visible at once. Of course, you can simply scroll the extension bar if you want to see more items, but you should still make sure that the most important extensions are displayed at the beginning , so that they are always visible.

Account, campaign, or ad set-level pricing extensions
Also consider whether you want to set up price hungary phone number data extensions at the account, campaign, or ad set level . If you sell a wide range of products, it may seem strange to users that your ad text promises skis, for example, while the extension shows the price of running shoes. If you set up account-level extensions, the extensions will appear across all ad campaigns within your account. In this case, it’s much better to start creating extensions at the campaign or ad set level, so you can be sure that the extension only appears where it makes sense based on the keywords that could trigger the ad.

Google Ads price extensions

Different pricing expansion strategies
The main goal of price extensions is of course to drive as many conversions as possible . But to achieve that goal, we need to help users find what they’re really looking for. Let’s take a look at a few ways to set up price extensions to see which one works best for our business goals.

Sort by price
Probably the most common way to set up price extensions is to try sorting by price. Google Ads defaults to sorting from lowest to highest price. This is also the most common type of sorting used in ads. Customers are usually looking for the cheapest option for a product or service, and this type of sorting allows them to quickly find what they're looking for.

However, this sorting does not always work and not for every product range and target group of customers. There is a large group of people who are primarily looking for quality and do not care about price. There are also merchants who do not need to undercut the lowest price. In such a case, the reverse sorting, from the most expensive price to the cheapest, may work better.