suggest relevant solutions to potential problems

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They show true cases, highlighting customer satisfaction
they delve into specific topics with relevant data and information
Furthermore, from an SEO perspective, the case study is perfect because it is original and of high quality (remember that the Google Core Update of March 2024 rewards precisely this content!).

Guest post
Publishing guest posts, or articles written business phone number list by a professional from your company on external sites, is an excellent off-page SEO strategy for b2b because it increases the authority of your brand and your website .
According to research published in Social Marketing Writing , in fact, “62.96% of people think that blogs with multiple authors are more credible and genuine”. Furthermore, readers are likely to search for the author and trust the brand he represents . This will lead to an increase in traffic to your website; adding the fact that being cited by authoritative sites is a practice looked upon favorably by search engines.

Digital PR activities
What is the purpose of PR (i.e. Public Relations ) activities in b2b? Simply put: to build a healthy relationship of trust between the brand and buyers.

To do this, there is a specific professional figure – the Digital PR Specialist – who is responsible for choosing the ideal channels in which to publish content to make your business known to an interested audience.