The different types of advertisements present on Amazon

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Now that you know how advertising on Amazon works, we can take a detailed look at the types of ads available on Amazon AMS.

To reach your sales goals, you need to find the right ad for you.

Here is a brief guide to the three main types of ads on Amazon:

Sponsored Products
Sponsored Product Ads on Amazon are very similar to Google Shopping advertising campaigns .

These ads take users who click on them to a specific product detail page.

Where are these ads shown?

This type of advertising on malta cell phone number list Amazon can appear in the first position under the search bar or on other product detail pages .

advertising on amazon - sponsored ads
Advertisers choose a keyword or more general attributes for which the product will be shown and set a Cost-per-Click amount.

In addition to choosing how much to pay for each click, you can set a daily budget, so you can keep your expenses under control.

Headline Search Ads
This type of ad appears as a banner at the top of the results page.

amazon advertising - headline search ads
By clicking on the advertisement the user will land on a landing page created specifically by the seller in which the products related to the targeted keywords are shown.

amazon advertising - landing page
Headline Search Ads are also shown based on the targeted keywords and are paid based on clicks .

Product Display Ads
Product Display Ads are slightly different from the first two types of Amazon advertising above.