This is why in the online business model, subscription-based businesses are seeing a lot of interest in recent times. For example, I am not one to sign up for a subscription for a product (even one I use frequently) because as a wary buyer who keeps a list of my subscriptions so I don’t forget any, I don’t add to that list easily.
However, when stocking up on my shampoo and conditioner on singapore whatsapp number data Kerastase, they gave me an offer that even a wary buyer like myself did not refuse:If I signed up for their auto-replenish option that sends me products every x number of months, I get 10% off.
This is a good deal for me (I save) and a good deal for them- a better chance of ensuring my loyalty to the brand in an industry that has customers constantly trying new products. Variety-Seeking Buying BehaviorLow-involvement purchases with significant perceived differences between brands.