"Brand Shelf"
How does it work? The online store places selections of products from one brand with a short description and title in the search results and in categories. The seller pays for impressions and clicks, and the smallest rate is 750 rubles per thousand impressions.
How to activate? To connect the option, go to the "Promotion" section, click on "Stencils" or "Search promotion", and then "Brand shelf". To set up advertising, do the following:
the period, and the daily budget (it is at least 500 rubles).
Set up your ad parameters: enter your brand name, write a description and place a link to your product page.
Add products (three to twelve items per campaign).
Enter search phrases that users will use to find the brand shelf. If necessary, specify negative keywords.
Specify the bid. The minimum is seven hundred and fifty rubles per wuhan cell phone number list thousand impressions. The higher your bid, the more often the marketplace will display the shelf.
Activate the option. It can be active for the entire set period, or until the budget runs out, or until you turn it off.
Display advertising
How does it work? There are 2 types of media advertising on Ozon: banners and video banners. The marketplace places them on the main page, in search results, categories and other sections. The seller pays for advertising broadcast. The minimum bid is affected by the type of campaign. Thus, for a thousand impressions of a banner you will have to pay 100 rubles, and for a video banner - 250 rubles.
How to promote products on OZON: instructions for beginners - image 9
How to activate? To connect a campaign, go to the "Promotion" section and select "Media advertising". To set up:
Write down the name of the campaign, the broadcast period and the budget;
upload a banner created independently or on a marketplace using a template;
set targeting settings;
enter the rate (the higher it is, the more often users will see the ad);
connect the campaign.
"Marketing Applications"
How does it work? An option for ordering complex advertising from Ozon. Forms of cooperation are discussed individually with the marketplace. So, these can be mailings, banners, etc.