How to activate? Go to "Promotion", click on "Search promotion", and then on "Add products". Select products for promotion, and then click on the "Add" button. Advertising is activated. "Ozon" will automatically set a competitive rate. This is an average value, that is, 50% of rates are higher, and 50% are lower. It can be changed. To do this, in the "Rate per order" field, set "Competitive", click on "Set value" and specify the percentage. Another way to activate advertising is to use the "Product promotion" block.
Important: initially the option works for all products. If you made a card, but did not disable the option, then the product will be assigned the lowest rate and will start to be promoted.
"Stencils"
How does it work? "Stencils" is a tool that places selected cards armenia cell phone number list on stencil places - the first 4 positions in the search results, categories, promotional selections, on the recommendation shelves. You can pay for the function using the model of payment for impressions and for clicks. The smallest rate per click is three rubles, and for 1000 impressions - 100 rubles. Recommendations for purchases appear after payment for the product under the information about it.
How to promote products on OZON: instructions for beginners - image 2
Purchase recommendation block
Thanks to "Stencils", online store visitors see products more often, so they buy more of them. According to Ozon for 2022-2023, this tool increases coverage by an average of 3.2 times, and the number of orders by up to 3.9 times.
"Stencils" offers 2 campaign options:
Standard. Products are displayed on all stencil shelves. Payment is available for ad impressions or clicks on them. You can manage rates manually or automatically. The minimum daily budget is 550 rubles for campaigns with an automatic strategy enabled, 1000 rubles for campaigns with manual bid management.