Welcome & onboarding email strategies

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It's knowing who they are and how they interact with your brand. This is what their behavior tells you about how they want to be marketed to. Combining all these metrics with your customer's journey can do wonders in getting them on the path to purchase. Take a look at Runkeeper's email newsletter example. Runkeeper is a tool that helps runners track their runs. The brand uses email marketing and behavioral analytics to personalize the customer journey.

By understanding what motivates its target audience, the south africa whatsapp data brand sends relevant messages to attract lost potential customers. Source: BuildAteş Another winning example comes from Fender's Mod Store. This email from their warehouse contains an unfinished guitar design the customer was working on. It's a smartly personalized campaign that helps re-engage customers. Email Marketing Metrics You Should Measure for Your Customer Journeys The customer journey is full of twists, turns, distractions, and more distractions.

You need to be a little creative to get your point across successfully. Email marketing metrics help you learn where customers join the journey and where they leave. These metrics are a great way to learn about your customers. The more you know about your customers and their preferences, the better you can ensure all your messages hit home. Now let's move on to the key metrics you need to measure for your customer journey.