Let's think about famous brands that have created advertising that has later become their brand claim: L'Oreal with its “you're worth it”, Rexona “it won't let you down”, Telepizza with its “the secret is in the dough”… All of these catchy phrases that we associate with specific brands started with advertising copy that they then adapted for all of their ads. Our recommendation is that, if there is an investment of money, we invest a lot of time in searching for the right words, emotions and sensations for the copy, always thinking about our target audience and what their aspirations, fears or needs are .
Who can work as a copywriter? Actually, anyone ! As canada mobile database long as you like to write, write correctly, have a rich vocabulary and have a basic understanding of marketing to understand the different formats, audiences, market trends, etc. However, these are the qualifications that copywriters currently have: Graduates in Journalism or Communication Graduates in Audiovisual Communication Graduates in Philology Graduates in Psychology Graduates in Advertising or Marketing Graduates in Public Relations or higher education related to marketing or communication Types of copywriters Just as copywriters can come from a variety of disciplines, the world of copywriting is also vast and there are different copywriter professionals who differ in their way of working and their field of work .
Professionals with vocational training
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