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Marketing Automation It is a part of Inbound Marketing that consists of using computer software to carry out online marketing actions in an automated way, without having to do it ourselves. In this way, brands achieve much greater efficiency and control over processes that, if carried out in a natural way, would be much more difficult and costly. The company gains more control over marketing actions, has a much more detailed analysis follow-up and reduces costs and staff time. There are many examples of marketing automation, one of them being autoresponders (see below). Autoresponders Autoresponders are a chain of pre-written emails that are sent automatically when a user signs up for an Email Marketing list .


These emails are sent automatically at a certain estonia mobile database time (whichever you decide) to a specific list of subscribers. through the sales funnel and increasing conversions. B2B B2B is a concept from the world of marketing that derives from the English term Business to Business, and refers to companies that direct their services and products to other companies , as opposed to B2C, or Business to Consumer, where companies work directly with the end consumer. B2C B2C is a concept from the world of marketing that derives from the English term Business to Consumer (from company to client), and which refers to companies that direct their services and products to the end customer , as opposed to B2B, or Business to Business, where companies work with other companies and not with the end consumer.