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Don’t use terms that are too difficult to rank for as this will result in too much effort for not much reward. Take the time to find the words that work best for you – again, talking to a professional will point you in the right direction. Develop Long Form Content Long form content is effective for SEO. Long-form content is typically between 1,000 and 7,500 words in length. Longer articles have a better chance of ranking on Google because they use several different keywords and cover more information. These in-depth articles also help position you as an authority figure in your industry—they should provide valuable content that answers your target market’s direct questions or searches.


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