Step 1: Equip yourself with a CRM tool or other database management solution
This may seem obvious, but before talking about collection, forms and pop-ups, you will need a container to collect, centralize and pool all the data collected , in order to better organize it. And exploit it.
If you are still unsure about your needs, you can download our grid to how to build phone number list help you choose a CRM solution (customer relationship management tool).
Indeed, placing personal data collection devices will only be useful to you if you send them to a system that allows you to exploit them.
That’s good, because that’s what a CRM is for .
A CRM (Customer Relationship Management) is a tool that allows you to optimize the relationship that the brand has with its customers, in order to build loyalty and increase its turnover .
Of course, you will have to review some of your working methods beforehand.
Step 2: Include information collection points in your strategy
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Let’s be blunt: having a CRM without up-to-date data is useless .
You are a retailer and have a physical store : offer a loyalty card in exchange for the personal data that your prospects and customers agree to give you at the checkout: name, first name, email, postal code, date of birth, etc.
If you operate an e-commerce site , in addition to this declarative data required for invoicing , you will obtain an order history and behavior on the website.
If you run workshops, trade shows or conferences , chances are you can also collect contacts and include them in your CRM .
Social networks are also a good source of prospect collection (lead ads, social selling, etc.)
The website is one of the first
Indeed, like all companies that have a digital presence today, offer your Internet users the opportunity to subscribe to the latest articles on your blog , to your newsletter or to your promotions. The email address that the Internet user gave you (and that you of course obtained with their consent and in accordance with the GDPR) will be used to communicate. You can then offer them premium content and include them in a lead nurturing campaign, or lead-nurturing in marketing jargon.